Start-ups and Decision-making

Innovation, Strategy | Kiran Kapur | 02 April 2015

Series 2, Episode 13

Jaspar Robertson returns with advice on how to make marketing decisions. Jargon Buster! (do listen to the new introductory jingle!) considers the Net Promoter Score which is one method companies use to measure their customer satisfaction. Ann Hawkins and Ed Goodman talk about their new book ‘New Business: First Steps’ which has practical advice for those wishing to start a new business.

This website uses cookies!

Cookies are important to maintain the functionality of this website and to continually improve your experience.
We'll assume you're okay with this unless you decide to opt out — Find out more