Media Planning and New business ideas

Innovation, PR, Communications | Kiran Kapur | 10 April 2015

Series 2. Episode 14

Allison Thomas a.k.a CAT returns with advice on how to get the best out of the media. How do you gain the best press and media coverage for your business.

Jargon Buster! looked at the DRIP model for marketing communications. Created by Chris Fill, it suggests 4 things an item of marketing communication can do: Differentiate, Remind, Inform and Persuade.

Lastly in our series on entrepeneurialism, Hanadi Jabado of the Cambridge Judge Business School explained the various programmes available to help potential entrepeneurs develop a concept for a business.

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