Jimmy’s, Periscope and Creativity Digital marketing, Innovation, Branding | Kiran Kapur | 16 April 2015

Series 2, Episode 15

Marketing for charities with Jane Heeney from Jimmy’s Cambridge, a local charity helping the homeless and vulnerable. In Jargon Buster! Simon Nicks looks at the new Twitter technology of Periscope, a new app that allows people to share and watch live video from your mobile phone. Red Bull and other brands are already using it: should you?

Finally, we look at how not to be a perfectionist (when is something good enough?) and why a healthy work-life balance helps creativity, with Hanadi Jabado from The Cambridge Judge Business School.