Professional Services Conference Innovation, Professional services | Kiran Kapur | 03 November 2016

Series 5, Episode 7

The show comes from the PSMG Conference. Gail Jaffa, Managing Partner of the Professional Services Marketing Group (PSMG) explains why Professional Services Marketing is different and why innovation is important.

Nigel Clark, author for the Professional Services Marketing Handbook talks about the key take-aways from the PSMG conference.