Distribution and Big Data

Innovation, B2B | Kiran Kapur | 25 June 2014

Series 1, Episode 10

Dr Mark Roberts of Tessella.com explains Big Data: what it is, how can marketers use it and how big is “big”. Kiran Kapur considers the data that underlies marketing decisions. Karl Meyer, author of the Cambridge Marketing Handbook: Distribution published by Kogan Page, discusses disintermediation, channel conflict and the role of marketing in distribution.

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