Public Relations and Pricing

PR, Strategy | Andrew Hatcher | 16 July 2014

Series 1, Episode 11

Harry MacDivitt, author of the Cambridge Marketing Handbook: Pricing Points (published Kogan Page, 2013), discusses value-based pricing. Andrew Hatcher describes the reasons for the rise of the Classic FM brand. Allison Thomas (aka CAT) returns to the show to discuss how to plan a PR campaign.

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