Telemarketing and Market Research

Innovation, Customer experience | Steve Bax | 13 February 2015

Series 2, Episode 6

Chris Walthew of Prospect Research is an advocate of telemarketing for building a B2B brand. Jargon Buster! looks at sonic branding or audio logos: how many can you identify in our quiz? Steve Bax of Baxinteraction explains how to make market research accurate.

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