Steve Bax is a Fellow of the College and a Chartered Marketer. He specialises in: marketing research; strategic marketing planning; training; change management; leadership development and coaching. He is author and co-author of some of our companion guides.
Steve is the Managing Director of Bax Interaction, a marketing research, bespoke training and leadership development consultancy based in Cambridge. As part of the training offering, Steve also provides data protection and privacy support to numerous organisations. He has more than 30 years’ experience at senior and board levels within a range of organisations and markets. Steve has been a tutor for Cambridge Marketing College since 1993. He is a long-standing member of the CIM and a Member of the Market Research Society. Previously, he has worked as: a CEO/CMO for a leading food exhibition company; Head of Marketing for a £25 million retail and manufacturing business; Head of a Research and Planning department and Manager of three business units for a major home improvements business. Steve is one of our most experienced tutors