Steve Bax is a Fellow of the College and a Chartered Marketer. He specialises in: marketing research; strategic marketing planning; training; change management; leadership development and coaching. He is author and co-author of some of our companion guides.
Steve is the Managing Director of Bax Interaction, a marketing research, strategy and training company based in Cambridge. He has more than 30 years’ experience at senior and board levels within a range of organisations and markets.
Steve has been a tutor for Cambridge Marketing College since 1993. He is a long-standing member of the CIM and a Member of the Market Research Society. Previously, he has worked as: a CEO/CMO for a leading food exhibition company; Head of Marketing for a £25 million retail and manufacturing business; Head of a Research and Planning department and Manager of three business units for a major home improvements business. Steve is one of our most experienced tutors