Sales Promotion and Data Protection

Communications | Steve Bax | 19 February 2015

Series 2, Episode 7

Cate Elder on why businesses use Sales Promotions, with examples from Andrex toilet rolls and Kenco Coffee. In Jargon Buster! Steve Bax of Baxinteraction explains qualitative research. Terry Savage gives a Masterclass on both the importance and legal requirements of Data Protection for businesses.

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