Humour in marketing communications

Communications | Kiran Kapur | 11 September 2020

Series 7 Episode 10

Humour can be a powerful form of communication,  guest David McGee argues. The power of humour can make a routine, mundane communication (such as the safety messages used by airlines) into memorable, entrancing message. David McGee is reearching a PhD thesis on the use of humour. He discusses Freud's three categories of humour - superiority, incongruity and release. We discuss that humour is culturally sensitive.

The episode starts with consideration of the rules of humour in marketing, the role of the CAP and BCAP code and how these are regulated by the Advertising Standards Authority (ASA).

With plenty of examples of humour in advertising to illustrate the points, this is a lively episode.


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