Mindful Marketing

Kiran Kapur | 24 September 2020

Series 7 Episode 11

A fortnight ago we talked about morality in marketing, which struck a chord with listeners. so Neil Wilkins returns to discuss Mindful Marketing - what it is, and why companies should use it.

We start with a new series a "Podcaster guide to Marketing Acronyms" which starts this with the 4Ps [Product, Place, Price and Promotion] and the 4Es [Experience, Everyplace, Exchange and Evangelism].

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