Marketing Internationally

Strategy | Kiran Kapur | 30 September 2020

Series 7 Episode 12

Nandan Sengupta discussed key issues for marketing internationally. Using his experience of taking a UK educational product into the Indian marketplace, he explains the importance of trial-and-error and adapting the strategy. His top tips include immersing yourself in the culture of the new market in order to fully understand the issues faced by your potential customers. He speaks of humility in learning the culture and how he adapted the product, price and moved from an initial B2C to a more successful B2B strategy.

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