What does PR do?

PR | Kiran Kapur | 02 October 2020

Series 7 Episode 13

Alan Anstead, tutor of Public Relations qualifications, explains what PR is, how it helps organisations to achieve strategic goals. He explains how to identify an organisation's stakeholders and how to best communicate with them. He explains how PR fits with Marketing. Finally he outlines some methods of measuring the effectiveness of PR.

Alan also adds to our growing list of acronyms with PESO - Paid, Earned, Shared and Owned.

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