What does PR do?

PR | Kiran Kapur | 02 October 2020

Series 7 Episode 13

Alan Anstead, tutor of our Public Relations qualifications, explains what PR is and how it helps organisations to achieve strategic goals.

He explains how to identify an organisation's stakeholders, how to best communicate with them and how PR fits with Marketing. Finally he outlines some methods of measuring the effectiveness of PR.

Alan also adds to our growing list of acronyms with PESO - Paid, Earned, Shared and Owned.

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