In this week's episode we discuss the importance of sound and audio in marketing - how 4 or 5 simple musical notes can immediately reinforce your brand!  Don't believe us?  We play the 'Pearl & Dean' theme to transport you to a cinema and discuss that the beat of the music determines how fast or slow you eat. Then you can play our "Sonic Quiz" to see what we mean!

Podcasters' guide to acronyms: we start the show with NPS - the Net Promoter Score.