Dr David Chaffey of SMART Insights is the author of 5 bestselling books on digital marketing and the CIM recognised him as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. In a two-part interview, he explains the importance of Content Marketing and why marketers need a Content Strategy. You can find more details about Dave Chaffey and his latest thinking http://www.smartinsights.com/author/davechaffey/
Susannah Poulton, Culture and Language Advisor at UKTI East, discussed exporting. 70% of all businesses could export and the UKTI can help them to do so. Susannah explains the importance of understanding the culture of the any international market and all marketing material, including websites, need to reflect this. More information on UKTI East @UKTIEast.