Entrepeneurialism and Measuring effectiveness

Innovation, Communications, B2B | Kiran Kapur | 20 March 2015

Series 2, Episode 11

If you want to start and grow your own business, who better to give advice than Peter Hiscocks of Cambridge Judge Business School and serial entrepreneur with 8 successful companies and 6 patents to his name. This is part 1 of his advice on growing a gazelle business.

We look at two more favourite marketing campaigns, this time both lower budget: a B2B distribution company and a US Health insurer’s twitter campaign.

Jaspar Robertson, also of the Cambridge Judge Business School, explains how to measure marketing’s effectiveness – a key issue for marketers wanting to have marketing taken seriously with an organisation.

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