If you want to start and grow your own business, who better to give advice than Peter Hiscocks of Cambridge Judge Business School and serial entrepreneur with 8 successful companies and 6 patents to his name. This is part 1 of his advice on growing a gazelle business.

We look at two more favourite marketing campaigns, this time both lower budget: a B2B distribution company and a US Health insurer’s twitter campaign.

Jaspar Robertson, also of the Cambridge Judge Business School, explains how to measure marketing’s effectiveness – a key issue for marketers wanting to have marketing taken seriously with an organisation.