Climate change is impacting everything from laws to consumer behaviour, and marketers are having to adapt. 
We’re diving straight into the world of sustainability and why becoming carbon literate will benefit marketers.

What's Carbon Literacy? 

You may have heard the term ‘Carbon Literacy’, but what does it mean? The Carbon Literacy Project states that Carbon Literacy is “An awareness of the carbon costs and impacts of everyday activities, and the ability and motivation to reduce emissions, on an individual, community and organisational basis.” 
To be certified as ‘Carbon Literate’, you must complete a one-day Carbon Literacy Course. 

Why should marketers learn sustainability skills?  

Gain Competitive Skills

With "...a 116% increase in ESG/sustainability-related job postings between 2019 and 2024", educating yourself in sustainable marketing sets you up for success in a competitive growing market.  

Regulatory Benefits

Governments worldwide are tightening regulations on carbon emissions. For example, the EU has recently passed a new anti-greenwashing legislation. With this new legislation, “… businesses selling in the EU will not be permitted to make vague claims about the environmental impact of their products or services unless they can be backed up with evidence.” By staying ahead of the curve and understanding these regulations, you can ensure your campaigns are compliant, avoiding any surprises down the line.

Cost Savings

Efficiency is key, if there is less waste you can save more! This isn’t only great for the environment but also for the budget.

Brand Loyalty

Buying a product or service from a brand that impacts the planet positively feels good to customers. If the brand is trusted, and transparent with its sustainability efforts, the feel-good factor of contributing to a better future can increase brand loyalty.

Consumer Demand

Consumers are more conscious about sustainability than ever before. Further skills in sustainability can help give marketers a better understanding of eco-conscious audiences helping them create more effective campaigns. 
 
 

Three ways marketers can improve their sustainability skills 

Take a Carbon Literacy Course 

The carbon literate course at Cambridge Marketing College is perfect for marketers looking to learn more about sustainable marketing. Tailored specifically for marketers, you will gain relevant skills to help make informed decisions keeping sustainability at the forefront. 

Keep up to date with sustainability news and resources 

Here are our top three recommendations we think will be helpful for any marketer interested in sustainability.  

Nigel Clark Sustainability Monthly Newsletter  
Free Marketers Sustainability Toolkit  
The Cambridge Marketing Podcast (check out our episode on Greenwashing.) 
 

Use what you learn

You can start small. Use sustainable practices in a campaign, offer sustainability recommendations or start a conversation about being greener at work. Any step towards reducing climate change is a step in the right direction.