How to become a Chartered Marketer

Study skills | Kiran Kapur | 24 April 2020

Chartered Marketer Status sets professionals apart from the competition and allows you to demonstrate your expertise, with the added benefit of post-nominals after your name. 

Many industries offer 'Chartered' status for professionals to demonstrate their expertise and up to date knowledge. The CIM is one of those.

Chartered Marketer status sets professionals apart from the competition and allows the use of post-nominals after your name. If you're new to this concept, here is some advice on how you could become Chartered and the best ways to stay there. 

What is Chartered Marketer status?

Chartered Marketer status is conferred by the CIM to marketers who can have experience, or CIM Diploma, or CIM Digital Diploma. The marketer has to agree to undertake 35 hours of Continuing Professional Development every year. 

As a qualified marketer you must:

  • Be at Associate (ACIM), Member (MCIM) or Fellow (FCIM) membership grade
  • Complete two consecutive years of CPD

What is CPD?

Continuing Professional Development (CPD) is a way of improving your skills and knowledge to remain current and effective as a marketing professional. You set the goal that you want to achieve, and spend a minimum of 35 hours across the year learning. Everything from work-placed development and qualifications to attending exhibitions and conferences counts. 

Self-directed learning – credits capped at 25% (8.75 hours)

  • General reading
  • Research
  • Informal networking (social media contribution, blogging)

Practice-based learning – credits capped at 50% (17.5 hours)

  • On the job training
  • Work shadowing
  • Projects outside scope of role

Professional activity – credits capped at 50% (17.5 hours)

  • Job promotion
  • Professional journals
  • Attending exhibitions

Formal learning – no credits cap (35 hours)

  • Qualifications
  • Training
  • E-learning

You would record all the learning and development activities that you have undertaken over the year through the CIM portal. 

How do I decide what to learn in CPD?

You can follow your own interests. If you are not sure, the CIM's Professional Marketing Competencies can help you to identify gaps in your knowledge.

How do I become Chartered

The CIM has announced changes on how to reach Chartered Marketer status, with effect from 1st April 2020. The changes are:

You will now require the following:

  • membership of the CIM 
  • 3 years’ experience (or level 6 qualification);
  • 2 years of recorded Continuing Professional Development (CPD);
  • and completion of the Chartered assessment.

, marketers needed to hold a Member or Fellow grade CIM membership in addition to these requirements.

With a current ACIM CIM membership, you need to log 35 hours of CPD for two consecutive years. You then complete the online Chartered Marketer assessment. You will have up to five attempts to complete the assessment.

If you have a Level 7 qualification (such as the CIM Marketing Leadership Programme or Post-Graduate Diploma), then you do not have to take the assessment. 

How do I stay a Chartered Marketer?

This depends on your level of CIM membership.

  • If you are an ACIM, you continue to log 35 hours of CPD each year.
  • MCIM’s and FCIM’s to complete four reflective statements during each CPD year
  • Chartered Marketers must have current CIM membership

What do I get as a Chartered Marketer?

You will be demonstrating your commitment to your career and professional development. You will be: 

  • Added to the CIM's Chartered Marketer Directory, unless you request otherwise
  • Issued with a Chartered Marketer certificate in recognition of your achievement
  • Granted use of the Chartered Marketer logo for your personal stationery and website
  • Able to use the designation “Chartered Marketer” or “CMktr” after your name.

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