Social Marketing and Ecommerce Digital marketing, Social media, Communications | Kiran Kapur | 18 June 2015

Series 2, Episode 24

Barbara de Waard of Bio Diversity Business (http://biodiversitybusiness.org/) discussed Social Marketing, sometimes described as the purest form of marketing. Social Marketing aims to change behaviour or opinions and examples include the NHS Stop Smoking campaigns. Greta Paa-Kerner considered E-commerce and digitally assisted purchasing with examples of companies using digital tools to encourage purchasing.