Psychometrics & Customer Journeys

Customer experience | Kiran Kapur | 23 February 2017

Series 6 episode 5

Steve Bax, of BaxInteraction, explains what a psychometric assessment is and its relevance to marketers and businesses. In the first of a two part interview, he discusses the Thomas Emotional Intelligence Assessment.

Guest interviewer Charles Nixon returns to discuss Customer Journey mapping with expert Ian Golding (

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