Psychometrics pt 2 & Marketing to Millennials Branding, Communications | Kiran Kapur | 05 July 2017

Season 6 Episode 6

Part 2 of the interview with Steve Bax, of BaxInteraction about psychometric assessments. This week, Steve discusses the High Potential Traits Indicator which identifies leadership potential by exploring a person’s personality traits.

Lois Shimmen, Marketing Manager at Giff Gaff, explains the Millennial generation and why marketers should learn to communicate better with this new generation of potential customers and employees.