Tony Wilson discusses the concept of Challenger Selling – a
contraversial technique to use for gaining new customers. Peter Young
returns with a tale from the Coalface of Marketing, when he was
marketing the Fairy Liquid brand in Finland
Tony Wilson discusses the concept of Challenger Selling – a
contraversial technique to use for gaining new customers. Peter Young
returns with a tale from the Coalface of Marketing, when he was
marketing the Fairy Liquid brand in Finland
Insights
GDPR
Innovation, Stakeholder, B2B
Digital marketing, Innovation
Digital marketing, Social media, Branding
Internal marketing, Strategy
Career
Social media, Communications