Mature marketing & publicity photos Customer experience, Communications | Kiran Kapur | 24 March 2016

Series 4, Episode 9

Mark Beasly of the Mature Marketing Association explains why the 50+ age group is important but neglected by marketers. Jargon Buster! returns with the 7Ps of Marketing, often called the Marketing Mix.

Photographer David Thorpe advises how to take great publicity photos.