Contingency plans & keeping up-to-date

Strategy | Alistair Pryde | 17 March 2016

Series 4, Episode 8

This week, Alistair Pryde of APP Dalmeny Ltd explains Contingency Planning, that is planning for when things don’t go to plan.

Plus Kiran asks marketing practitioners and tutors how they keep up to date: thanks to Barbara de Waard, Kelvin Golding, Nick Wake, Steve Bax, Tony Wilson, Alan Anstead and Lucy Lehane.

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