Franchising, branding and Marketing 4.0

Branding | Kiran Kapur | 09 February 2017

Series 6, Episode 3

Peter Young explains the concept of franchising from his experience of working with McDonalds. Kiran explains the concept of Marketing 4.0 looking at the past history of marketing and how marketing entered a new phase in 2008.

This website uses cookies!

Cookies are important to maintain the functionality of this website and to continually improve your experience.
We'll assume you're okay with this unless you decide to opt out — Find out more