Internal marketing and Brexit Internal marketing, Strategy, Stakeholder | Kiran Kapur | 29 September 2016

Series 5, Episode 2

Guest presenter Charles Nixon speaks to Nick Wake about Internal Marketing. This sometimes overlooked part of marketing is the messages you give to your staff and other internal stakeholders.

Author Andrew Hatcher addresses the Cambridge Marketing College bookclub about Metrics. Marketers can then get better at measuring and reporting on these results – and the effectiveness of their marketing efforts – through the study of metrics.

“Marketing has become far more data driven, and we now have the ability to track performance in a way we haven’t been able to before,” says Max Childs, director of marketing EMEA at data experts Monetate.

You can read a sample chapter from Andrew's Metrics study guide.