Edit, edit, edit - a broadcaster's advice to podcasts

Communications | Kiran Kapur | 07 May 2021

"I edit every podcast 3 times, thinking 'What is the listener benefit?'"

Daniel Fox is an experienced broadcaster and editor of the College's two weekly podcasts; the Cambridge Marketing Podcast and Opinionated Marketers.

At a time when so many companies are getting into podcasting, Daniel gives us the benefit of his advice. A top tip is editing. He explains that he edits everything 3 TIMES!

  • the first edit is technical - listening to the sonic balance, making sure there are no distraction
  • the second edit is content - what is the listener benefit? If the listener isn't benefitting, cut it out
  • the final edit is the polish - doing a final clean up

This is a big investment of time. It's safe to say Daniel has become quite an expert on marketing in the 10 months of editing our podcasts!

You can listen to the 'Podcast about podcasts' episode here, or via all major streaming sites.

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