How CIM courses help marketers excel in their careers

Innovation, Stakeholder, Strategy, Study skills | Lauren Pettitt | 19 April 2019

For the first review in our series, Zoë Neville-Smith reflects on her studies with CMC and how taking the time to invest in herself allowed her to understand her role more deeply, as well as apply her new knowledge directly to her workplace effectively.

Zoë is currently Senior Marketing Manager at Cambridge Assessment and undertook the CIM Diploma in Professional Marketing via our evening classes. She talks about the support she received from our expert tutors, as well as how the real-life examples from different industries helped her challenge her thinking. She says the Chartered Institute of Marketing (CIM) qualifications are "gold-standard" and undoubtedly helped her excel in her career.