Launched in September 2019. Start via our upcoming classes below or at any time worldwide with Online Learning.
Do you need to upskill in a specialist area? Modular awards allow you to further develop your career and will count towards studying for a full qualification.
Gain knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour.
This is available from mid-September. Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
Learn about the processes involved in planning a successful marketing campaign from initial analysis to evaluation.
Available from mid-September. Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
Understand how innovation and disruption are affecting organisational growth, learn to develop a business case for innovation, and how to implement
Assess the strategic options for channel selection, relevant insights into digital customers and how digital channels are managed effectively in practice. Define requirements for legal compliance in digital campaigns
This module provides an introduction to the main aspects of digital marketing. Develop digital communications campaigns and understand their effectiveness.
Malpractice & maladministration
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