£445.00* + VAT
24 April 2019, £650.00* + VAT
Tutor: Terry Nicklin
Digital Strategy Elective24 April 2019 - 12 June 2019
Reference ID: CIMDipEveLon0119
15 July 2019, £650.00* + VAT
Tutor: Terry Nicklin
Digital Strategy Elective15 July 2019 - 02 September 2019
Reference ID: CIMDipCamEve0219
06 July 2019, £650.00* + VAT
Tutor: Terry Nicklin
Digital Strategy Elective06 July 2019
20 July 2019
Reference ID: CIMDipBriSS0119
20 July 2019, £650.00* + VAT
Tutor: Allison Thomas
Digital Strategy Elective20 July 2019
03 August 2019
Reference ID: CIMDipManSS0119
22 June 2019, £650.00* + VAT
Tutor: Alistair Pryde
Digital Strategy Elective22 June 2019
03 August 2019
Reference ID: CIMDipEdinSS0119
Course overviewStudents will develop an understanding of the macro and micro environments and the impact of the disruptive digital landscape. Students will learn how creating digital marketing mixes can enable organisations to respond with agility and how the management of digital channels and the application of key digital measures can help to achieve business objectives. Download sample chapters
DurationThe award usually takes 6 months to complete. It may be studied as part of the full CIM Diploma in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing or over 4 years’ marketing experience.
Digital Strategy MandatoryStudy hours: 150
- Implementing digital marketing capabilities in strategic marketing planning
- Macro and Micro environments
- The impact of the disruptive digital landscape in delivering objectives
- How marketing mixes can enable organisations to respond with agility to marketing needs
- Management of digital channels and the application of key digital measures
Assessment: Assessment is by a three part work-portfolio comprising research, plan and report.
What our students say
The study materials and online resources were exceptional, and were one of the main reasons I chose to study with CMC. I particularly enjoyed the podcasts and the anecdotal examples that the lecturers shared. I would definitely encourage any marketers who are thinking about studying for their CIM qualification to consider Cambridge Marketing College.
This is my second course with the CMC and I would recommend them to anyone looking for a high quality, informative and, most importantly, usable marketing course.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The CIM Professional Diploma has been brilliant for my career and future opportunities. As well as making me a more capable and confident marketer, it has served to demonstrate my value at work; even by the half-way point in the Diploma! I think the course and study method was spot on for my circumstances; I was able to give it my all, had some great tutors and actually enjoyed it!
I would also like to take this opportunity to say that to date the quality of information and service provided has been second to none - in fact I would go so far as to say the difference is like night and day between my previous college and Cambridge Marketing College.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
My experience of the Cambridge Marketing College can be summarised as professional, knowledgeable and supportive. I recently undertook a CIM Level 6 Diploma in Professional Marketing which CMC were outstanding in supporting me alongside full-time work commitments to realise and achieve my potential. All tutors across each module were highly qualified, considerate and engaging; providing great feedback to ensure I achieved my goals.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
I wanted to say a big thank you both for helping me pass the course and more importantly (to me!) giving me lots of practical advice that has been invaluable in my job.
I just wanted to say thanks for all the support you have all given me over the past 2 years. I am jolly pleased I did it and can use the learning in my post. Thanks for your enduring patience and professionalism.
As my first time back in the classroom in over 10 years, I did not know quite what to expect at my first CMC Seminar. I was very impressed when I received a link to a webinar giving an overview of the module we would be studying along with the slides to preview. The tutor was very personable, very organised and extremely knowledgeable. He did not 'glide through the slides' but taught the class around the slides and welcomed and encouraged class participation and questions. I would not hesitate to recommend CMC.
I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.
I usually dislike giving glowing feedback as I don’t usually find that it is very constructive, but I can’t fault the course so far; Tony was excellent, as was all of the handout materials, and the organisation of everything at your office has been great (I’ve asked a lot of questions, and no-one has lost their temper with me yet!)
I am really enjoying the course, I definitely wouldn’t have got this new job if it wasn’t for what I have learnt so far so I am finding it really valuable.
I had my results this week and am thrilled. Thanks so much for all your help with the assignment, I know I would not have done so well without your helpful feedback. As an added bonus my assignment was selected to be used as a specimen answer - I am amazed! Thanks again.
Thank you so much for these slides and for all the sessions this term – it has been such a pleasure to attend and I have learnt so much. You are a very interesting and dynamic teacher and I am very grateful for all your work and investment in our class! Many thanks for such a great experience.
Terry, thanks again for your tutoring of the 2016 CIM Digital Strategy module: I received a distinction in the December 2016 assignment, with which I'm (obviously) very pleased . The assignment report will also be put into practice by the client, so I’m happy that there's practical application and value to the research.
I really enjoyed the CMC teaching format and the opportunity to meet peers in other vertical industries and different go-to-market (e.g. B2C), which convinced and inspired me to move from an internal-focused sales communications role into a "pure" marketing role (still in the technology industry, although I did consider other verticals): I’ve now started at Cisco in its emerging markets (Internet-of-Things) marketing organisation.
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