Bulgaria
Egypt
Germany
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United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:
| Online learning | £130.20/month |
* Available for UK bank accounts only.
Online learning
£1335.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Get to grips with your customer experience and managing your brand.
With our Professional Services pathway, students learn the same skills and knowledge as the standard Diploma in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG).
Duration
12 months (18 months support is provided for added flexibility if needed).Entry criteria
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course modules :
Marketing and Digital Strategy: Professional Services Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand how to analyse an organisation’s current and future internal and external environments
- Interpret relevant information and insights to recommend and inform strategic decision making
- Develop marketing objectives and strategy to deliver organisational objectives
- Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
- Define the resources required to deliver the strategic marketing plan
- Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
Innovation in Marketing: Professional Services Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand how innovation and disruption are influencing organisational growth
- Assess the key factors that facilitate innovation in organisations
- Apply principles of innovation throughout the marketing function
- Develop a business case for a marketing related innovation
- Understand the activities required for the implementation of innovative marketing
- Develop a plan for the communication of innovation
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
The Digital Customer Experience: Professional Services Elective
Study hours: 170, split into a provided weekly study plan.- Assess the strategic options for channel selection
- Understand relevant insights into digital customers
- Understand how digital channels are managed effectively in practice
- Define requirements for legal compliance in digital campaigns
- Understand the customer journey
- Develop plans to improve the user experience
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
Managing Brands: Professional Services Elective
Study hours: 170, split into a provided weekly study plan.- Understand how brands are defined and positioned to add value to organisations
- Assess the elements of brand strategy
- Understand the factors that drive brand identity and success
- Develop a brand plan to deliver the brand strategy
- Apply a range of techniques to manage the resources to deliver the brand plan
- Interpret brand metrics and adapt the brand plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! ;) Many thanks indeed..
It had been over 12 years since I had undertaken any further education so the though of study filled me with dread. Juggling a new job, family commitments and studying for my Diploma took a lot of hard work but the support and assistance from the College, lecturers, PSMG and fellow students was fantastic and a great team spirit rapidly built up.
This is my second course with the CMC and I would recommend them to anyone looking for a high quality, informative and, most importantly, usable marketing course.
I found the whole organisation, content and quality to be exceptionally high. The coursework was challenging (especially balancing with a demanding full time job!) but provided great insight to enable me to take the next steps in my career. The tutors were also very helpful indeed.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
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