Level 6 CIM Digital Diploma in Professional Marketing

The brand new CIM Digital qualification is ideal for those who have been working in marketing for some time and want to enhance their digital skills at a strategic level.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£1335.00* + VAT

£1335.00* + VAT

Executive weekends

Cambridge, UK

23 February 2019, £2115.00* + VAT

23 February 2019
£2115.00* + VAT

Saturday seminars

Bristol, UK

26 January 2019, £1950.00* + VAT

26 January 2019
£1950.00* + VAT
Edinburgh, UK

26 January 2019, £1950.00* + VAT

26 January 2019
£1950.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview



The CIM Digital Diploma in Professional Marketing is a new qualification for marketing managers and digital specialists. This qualification has 3 modules which each provide insight in digital challenges and strategic choices.

If you are:

  • a marketing manager who needs to understand more about the digital landscape,
  • a senior manager making strategic decisions about digital marketing,
  • or a digital specialist,

this qualification will equip you with insights, the tools and techniques that you need.

Duration

12-18 months

Entry criteria

  • CIM Certificate in Professional Marketing, OR,
  • CIM Diploma in Professional Marketing, OR,
  • any Digital Marketing Level 4 qualification, AND
  • two years experience in marketing

Course modules:

Digital Strategy Mandatory

Study hours: 150

  • Implementing digital marketing capabilities in strategic marketing planning
  • Macro and Micro environments
  • The impact of the disruptive digital landscape in delivering objectives
  • How marketing mixes can enable organisations to respond with agility to marketing needs
  • Management of digital channels and the application of key digital measures


Note: this module is also available on the CIM Diploma in Professional Marketing.

Assessment: Assignment.

Driving Digital Experience Mandatory

Study hours: 150

This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience
  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators
  • Illustrate the customer journey
  • Recommend how to improve the user experience

Assessment: Assignment.

Mastering Digital Channels Mandatory

Study hours: 150

This will enable you to drive strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

  • Define requirements for legal compliance in digital campaigns
  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management
  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments.

Assessment: Assignment.

What our students say

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.