Level 6 CIM Digital Diploma in Professional Marketing

The brand new CIM Digital qualification is ideal for those who have been working in marketing for some time and want to enhance their digital skills at a strategic level.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£1335.00* + VAT

£1335.00* + VAT

Executive weekends

Cambridge, UK

28 September 2019, £2115.00* + VAT

28 September 2019
£2115.00* + VAT

Saturday seminars

Bristol, UK

06 July 2019, £1950.00* + VAT

06 July 2019
£1950.00* + VAT
Edinburgh, UK

22 June 2019, £1950.00* + VAT

22 June 2019
£1950.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

The CIM Digital Diploma in Professional Marketing is a new qualification for marketing managers and digital specialists. This qualification has 3 modules which each provide insight in digital challenges and strategic choices.

If you are:

  • a marketing manager who needs to understand more about the digital landscape,
  • a senior manager making strategic decisions about digital marketing,
  • or a digital specialist,

this qualification will equip you with insights, the tools and techniques that you need.


12-18 months

Entry criteria

  • CIM Certificate in Professional Marketing, OR,
  • CIM Diploma in Professional Marketing, OR,
  • any Digital Marketing Level 4 qualification, AND
  • two years experience in marketing

Course modules:

Digital Strategy Mandatory

Study hours: 150

  • Implementing digital marketing capabilities in strategic marketing planning
  • Macro and Micro environments
  • The impact of the disruptive digital landscape in delivering objectives
  • How marketing mixes can enable organisations to respond with agility to marketing needs
  • Management of digital channels and the application of key digital measures

Note: this module is also available on the CIM Diploma in Professional Marketing.

Assessment: Assignment.

Driving Digital Experience Mandatory

Study hours: 150

This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience
  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators
  • Illustrate the customer journey
  • Recommend how to improve the user experience

Assessment: Assignment.

Mastering Digital Channels Mandatory

Study hours: 150

This will enable you to drive strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

  • Define requirements for legal compliance in digital campaigns
  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management
  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments.

Assessment: Assignment.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student Gilead Sciences Inc.

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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