Level 4

CIM Certificate in Professional Marketing

Existing

Introduce yourself to the fundamentals of marketing, marketing communications and digital marketing or customer experience. Start any time with Online Learning or via our classes.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Online learning

Online Learning

£1230.00* + VAT

£1230.00* + VAT

Evening classes

London, UK

02 October 2019, £1905.00* + VAT

02 October 2019
£1905.00* + VAT
Cambridge, UK

30 September 2019, £1905.00* + VAT

30 September 2019
£1905.00* + VAT

Executive weekends

Cambridge, UK

28 September 2019, £2100.00* + VAT

28 September 2019
£2100.00* + VAT

Saturday seminars

Edinburgh, UK

28 September 2019, £1905.00* + VAT

28 September 2019
£1905.00* + VAT
Bristol, UK

05 October 2019, £1905.00* + VAT

05 October 2019
£1905.00* + VAT
Manchester, UK

05 October 2019, £1905.00* + VAT

05 October 2019
£1905.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

This course provides the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. It introduces students to the fundamentals of marketing, digital marketing and marketing communications.

Study package 

Find out what our students receive in their study package as part of this course.


Download sample chapters

Duration

12 months (18 months support is provided for added flexibility if needed).

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course modules:

Marketing Mandatory

Study hours: 130, split into a provided weekly study plan.

  • Marketing’s role in driving success and delivering results
  • Customer behaviour and effective targeting
  • External influences and environmental auditing
  • The Marketing Mix and customer needs


You can view the full syllabus for this module here.

Assessment: Multiple-choice exam in a controlled environment.

Integrated Communications Mandatory

Study hours: 130, split into a provided weekly study plan.

  • Sustainable relationships and delivering customer value
  • Communications planning and delivering marketing solutions
  • Product and brand management
  • The Marketing Communications Mix


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Customer Experience Elective

Study hours: 130, split into a provided weekly study plan.

  • Customer behaviour
  • Exceeding customer expectations
  • Value creation and CRM


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Digital Marketing Elective

Study hours: 130, split into a provided weekly study plan.

  • The impact of the digital environment
  • The digital toolkit and communications mix
  • Multi-channel marketing
  • Digital campaigns


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist, Peter Bush Communications

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive, Skyscanner

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive, Ieso Digital health

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager, Mullis & Peake LLP

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant, Ascentric

Don't have the flexibility to study a full qualification?

You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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