Level 4 CIM Certificate in Professional Marketing

This internationally recognised qualification is the degree level entry course and introduces you to the fundamentals of marketing, digital marketing and marketing communications.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£1185.00* + VAT

£1185.00* + VAT

Evening classes

London, UK

24 April 2019, £1860.00* + VAT

24 April 2019
£1860.00* + VAT
Cambridge, UK

29 April 2019, £1860.00* + VAT

29 April 2019
£1860.00* + VAT

Executive weekends

Cambridge, UK

28 September 2019, £1960.00* + VAT

28 September 2019
£1960.00* + VAT

Saturday seminars

Manchester, UK

13 July 2019, £1860.00* + VAT

13 July 2019
£1860.00* + VAT
Bristol, UK

13 July 2019, £1860.00* + VAT

13 July 2019
£1860.00* + VAT
Edinburgh, UK

06 July 2019, £1860.00* + VAT

06 July 2019
£1860.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

The CIM Certificate in Professional Marketing aims to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. It introduces you to the fundamentals of marketing, digital marketing and marketing communications.

The course

The course consists of two mandatory modules and one elective from a choice of two, which are listed in detail below.

Download sample chapters


The full qualification usually takes 12-18 months to complete.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Course modules:

Marketing Mandatory

Study hours: 130

  • Marketing’s role in driving success and delivering results
  • Customer behaviour and effective targeting
  • External environmental influences and decision making based on environmental auditing
  • Applying the Marketing Mix to address market and customer needs

Assessment: Assessment is by a 2 hour multiple-choice exam containing 50 questions to be completed in a controlled environment.

Integrated Communications Mandatory

Study hours: 130

  • Building sustainable relationships and delivering customer value
  • Communications planning and delivering marketing solutions
  • Product and brand management
  • The Marketing Communications Mix and planning

Assessment: Assessment is by submission of a 12-page assignment based on a given scenario and an organisation of your choice.

Customer Experience Elective

Study hours: 130

  • Customer requirements within different contexts
  • Customer expectations and how to deliver experiences to meet and exceed these
  • Effective monitoring and measurement techniques to improve experience

Assessment: Assessment is by a work-based assignment in order to gain the CIM Award.

Digital Marketing Elective

Study hours: 130

  • The digital landscape and how to develop skills to improve effectiveness
  • Challenges and opportunities within the digital environment
  • Tools required to support and enhance marketing activities
  • Effective monitoring and measurement techniques

Assessment: Assessment is by a three part work based portfolio, comprising research, plan and report.

What our students say

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager Mullis & Peake LLP

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive Ieso Digital health

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist Peter Bush Communications

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student Gilead Sciences Inc.

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive Skyscanner

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant Ascentric

We're here to assist!

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