Short course B2B Social Media for the Baffled

From planning and analytics, to writing great content that works, this is the one course that B2B marketers cannot afford to miss.

Course overview

The B2B Social Media one day course is especially useful for those who need to develop their understanding of creating and delivering effective social media strategies as part of wider marketing and communications in their organisations.

Course content includes:

  • Social media today
  • Social media Planning
  • Social males in LinkedIn
  • Audiences and plotting customer journeys
  • Effective digital content
  • The use of words, images and video
  • Analytics of data 

Attendees will be able to:

  • Create a B2B social media strategy and tactical campaign
  • Set smart objectives, monitor progress and demonstrate ROI
  • Understand their target audiences and the customer journey
  • Confidently choose appropriate digital tools
  • Create a content strategy to balance what the customer wants and needs to hear
  • Develop a digital dashboard for measuring social media success

For more information or to ask any questions, please contact Charlotte Lestienne

What our students say

Many thanks for a really enjoyable day yesterday. I’m full to the brim with ideas now and just need time to implement them!

Gill Attmore Marketing Officer Acteon

Many thanks for a really enjoyable day yesterday. I’m full to the brim with ideas now and just need time to implement them!

Gill Attmore Marketing Officer Acteon

It was a really valuable day and has certainly given me lots to think about!

Michaela McAdam Marketing Communications Manager TAP Biosystems

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Short courses

Cambridge, UK

03 May 2017, £349.00 + VAT

03 May 2017
£349.00 + VAT

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We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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