£430.00* + VAT
30 January 2019, £600.00* + VAT
Tutor: Kelvin Golding
Mastering Metrics Mandatory30 January 2019 - 20 March 2019
Reference ID: CIMDipLonEve0418
04 February 2019, £600.00* + VAT
Tutor: Annie Dawson
Mastering Metrics Mandatory04 February 2019 - 25 March 2019
Reference ID: CIMDipCamEve0418
Marketers need to be able to selectively analyse data for insight, and undertake effective decision making in relation to marketing resources. This course looks at:
- the role of marketing metrics within an organisation
- how a range of measurement techniques can be used to achieve insights and make strategic decisions
- the value of using appropriate data sources to enable effective analysis; and
- how employing analytics tools and techniques can ensure effective decision making.
DurationThe award is one of the elective modules of the new CIM Diploma in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing or over 4 years’ marketing experience.
Mastering Metrics MandatoryStudy hours: 150
- Measuring and managing marketing data for effective decision making
- Effective marketing analysis, analytics tools and techniques
Assessment: Assessment is by submission of an assignment based on a given scenario and an organisation of your choice.
What our students say
I had my results this week and am thrilled. Thanks so much for all your help with the assignment, I know I would not have done so well without your helpful feedback. As an added bonus my assignment was selected to be used as a specimen answer - I am amazed! Thanks again.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
As my first time back in the classroom in over 10 years, I did not know quite what to expect at my first CMC Seminar. I was very impressed when I received a link to a webinar giving an overview of the module we would be studying along with the slides to preview. The tutor was very personable, very organised and extremely knowledgeable. He did not 'glide through the slides' but taught the class around the slides and welcomed and encouraged class participation and questions. I would not hesitate to recommend CMC.
I just wanted to say thanks for all the support you have all given me over the past 2 years. I am jolly pleased I did it and can use the learning in my post. Thanks for your enduring patience and professionalism.
I wanted to say a big thank you both for helping me pass the course and more importantly (to me!) giving me lots of practical advice that has been invaluable in my job.
I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.
I am really enjoying the course, I definitely wouldn’t have got this new job if it wasn’t for what I have learnt so far so I am finding it really valuable.
The study materials and online resources were exceptional, and were one of the main reasons I chose to study with CMC. I particularly enjoyed the podcasts and the anecdotal examples that the lecturers shared. I would definitely encourage any marketers who are thinking about studying for their CIM qualification to consider Cambridge Marketing College.
This is my second course with the CMC and I would recommend them to anyone looking for a high quality, informative and, most importantly, usable marketing course.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The CIM Professional Diploma has been brilliant for my career and future opportunities. As well as making me a more capable and confident marketer, it has served to demonstrate my value at work; even by the half-way point in the Diploma! I think the course and study method was spot on for my circumstances; I was able to give it my all, had some great tutors and actually enjoyed it!
I would also like to take this opportunity to say that to date the quality of information and service provided has been second to none - in fact I would go so far as to say the difference is like night and day between my previous college and Cambridge Marketing College.
I usually dislike giving glowing feedback as I don’t usually find that it is very constructive, but I can’t fault the course so far; Tony was excellent, as was all of the handout materials, and the organisation of everything at your office has been great (I’ve asked a lot of questions, and no-one has lost their temper with me yet!)
Terry, thanks again for your tutoring of the 2016 CIM Digital Strategy module: I received a distinction in the December 2016 assignment, with which I'm (obviously) very pleased . The assignment report will also be put into practice by the client, so I’m happy that there's practical application and value to the research.
I really enjoyed the CMC teaching format and the opportunity to meet peers in other vertical industries and different go-to-market (e.g. B2C), which convinced and inspired me to move from an internal-focused sales communications role into a "pure" marketing role (still in the technology industry, although I did consider other verticals): I’ve now started at Cisco in its emerging markets (Internet-of-Things) marketing organisation.
Thank you so much for these slides and for all the sessions this term – it has been such a pleasure to attend and I have learnt so much. You are a very interesting and dynamic teacher and I am very grateful for all your work and investment in our class! Many thanks for such a great experience.
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