Level 3

CIPR Foundation in Public Relations

This entry-level qualification is for the start of your PR career. Start at any time to suit you with online learning.

Spread the cost of your course*

Take advantage and make an initial payment of £270 by credit/debit card, then spread the remaining amount over 4 equal monthly instalments of £141.75/month

* Available for UK bank accounts only.

Online learning

Online Learning

£500.00* + VAT

£500.00* + VAT
* An additional amount of £167.00 for CIPR registration and assessment to be paid at checkout.

Course overview


View the CIPR's full syllabus.


Providing a detailed introduction to PR, including essential writing and other technical skills, this course is designed for those new to public relations who want to learn the basic techniques of this communications discipline.

Study support will be given by an experienced PR practitioner. Our exclusive online Learning Zone includes a range of learning methods including interactive exercises, video material and case studies, and backed up with tutor support.

Study package 

Find out what our students receive in their study package as part of this course.

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible!

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday ‘Drop-ins’ which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.


6 months (but 12 months support is provided for flexibility if needed).

Entry criteria

  • at least 5 GCSEs at grade C or above,*
  • PLUS, proficiency in English (via IELTS with band score of 6.5 or above, or equivalent).
  • *If you do not have the necessary entry requirements, you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).

Course modules :

PR Skills and Content Creation Mandatory

Study hours: 90, split into a weekly study plan.

  • Communities, audiences and stakeholders
  • Different types of media channels
  • Influencers and getting a story covered
  • News or feature angles to catch a journalist's interest
  • Key principles of storytelling and narrative
  • Organisations on social media

Assessment: One work based assignment at the end of entire course.

The Role of the PR Practitioner Mandatory

Study hours: 90, split into a weekly study plan.

  • PR within an organisation and the marketing mix
  • Advertising, marketing communications, publicity, lobbying and fundraising
  • Ethical responsibilities and ways to manage ethical dilemmas
  • PR competencies and continuing professional development 

Assessment: One work based assignment at the end of entire course.

What our students say

I recently undertook the CIPR Foundation Award in Public Relations under the tutorage of Allison Thomas. Allison brought the subject to life which enabled me to gain extensive knowledge in a relatively short period of time. The course itself exceeded expectations and helped me to develop my strategic thinking and analysis combined with a strong footing in the basic fundamentals of public relations. I would highly recommend the course, Allison and Cambridge Marketing College as a place to study.

Darren Davies Communications Manager, NHS Wales Shared Services Partnership

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

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