Level 3

CIM Award in Digital Fundamentals

Revised

This module provides an introduction to the main aspects of digital marketing. Develop digital communications campaigns and understand their effectiveness.

Online learning

Online Learning

£310.00* + VAT

£310.00* + VAT

Evening classes

London, UK

22 April 2020, £515.00* + VAT

22 April 2020
£515.00* + VAT
Cambridge, UK

20 April 2020, £515.00* + VAT

20 April 2020
£515.00* + VAT

Executive weekends

Cambridge, UK

14 March 2020, £530.00* + VAT

14 March 2020
£530.00* + VAT

Saturday seminars

Manchester, UK

11 July 2020, £515.00* + VAT

11 July 2020
£515.00* + VAT
Bristol, UK

11 July 2020, £515.00* + VAT

11 July 2020
£515.00* + VAT
Edinburgh, UK

04 July 2020, £515.00* + VAT

04 July 2020
£515.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Appreciate the impact that digital technology has had on marketing activities and its effect on customers. Understand the digital marketing tools available, how those tools can be used and how to develop digital marketing content.

Duration

3 months

Entry criteria

  • A-Levels (or equivalent)
  • English language proficiency

Course module:

Digital Fundamentals Mandatory

Study hours: 120, split into a provided weekly study plan.

Please note: By choosing this module as an elective when studying the full qualification, the student would be awarded with the CIM Foundation Certificate in Professional Digital Marketing

  • Understand the impact of digital technology on marketing activities
  • Understand the effect of digital technologies on customers
  • Understand the use of digital marketing tools
  • Outline the development of digital marketing content
  • Know how to develop digital marketing communications campaigns
  • Understand how to measure digital marketing communications campaigns


You can view the full syllabus for the module here.

Assessment: Work based assignment, based on an organisation of your choice.

What our students say

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.


Dylan Cooper Marketing Assistant Apprentice, The Parts Alliance

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

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