Bulgaria
Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Online learning
£420.00* + VAT
Please note: All 2020 modules will be run via virtual classrooms.
Evening classes
19 April 2021, £665.00* + VAT
21 April 2021, £665.00* + VAT
Saturday seminars
10 July 2021, £665.00* + VAT
03 July 2021, £665.00* + VAT
10 July 2021, £665.00* + VAT
10 July 2021, £665.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Duration
3-6 monthsEntry criteria
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course module:
Digital Marketing Techniques Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand digital marketing tools and techniques
- Assess different applications of digital marketing
- Know how to integrate digital and offline marketing
- Understand approaches to enhancing stakeholder engagement
- Know how to develop a digital marketing plan
- Apply and adapt digital marketing analysis
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
Other available awards
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