Level 4

CIM Award in Digital Marketing Techniques

Revised

Focus on the ever-evolving, dynamic digital landscape and develop your skills to improve your digital marketing performance. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£420.00* + VAT

£420.00* + VAT

Please note: All modules will be taught via virtual classrooms in January and February 2021.


Evening classes

Cambridge, UK

19 April 2021, £665.00* + VAT

19 April 2021
£665.00* + VAT
London, UK

21 April 2021, £665.00* + VAT

21 April 2021
£665.00* + VAT

Executive weekends

Cambridge, UK

13 March 2021, £730.00* + VAT

13 March 2021
£730.00* + VAT

Saturday seminars

Manchester, UK

10 July 2021, £665.00* + VAT

10 July 2021
£665.00* + VAT
Bristol, UK

10 July 2021, £665.00* + VAT

10 July 2021
£665.00* + VAT
Edinburgh, UK

03 July 2021, £665.00* + VAT

03 July 2021
£665.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Duration

3-6 months

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course module:

Digital Marketing Techniques Mandatory

Study hours: 170, split into a provided weekly study plan.

Please note: By choosing this module as an elective when studying the full qualification, the student would be awarded with the CIM Certificate in Professional Digital Marketing

  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing
  • Know how to integrate digital and offline marketing
  • Understand approaches to enhancing stakeholder engagement
  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis


You can view the full syllabus for the module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist, Peter Bush Communications

I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!

Melanie Thomson Certificate, Student

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant, Ascentric

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager, Mullis & Peake LLP

All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.

Jessica Thomas Marketing Assistant, Oritor Services Ltd

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive, Skyscanner

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive, Ieso Digital health

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

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+44 (0)1954 234940 Contact us
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