Bulgaria
Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Online learning
£420.00* + VAT
Please note: All modules will be taught via virtual classrooms in January and February 2021.
Evening classes
19 April 2021, £665.00* + VAT
21 April 2021, £665.00* + VAT
Executive weekends
13 March 2021, £730.00* + VAT
Saturday seminars
10 July 2021, £665.00* + VAT
10 July 2021, £665.00* + VAT
03 July 2021, £665.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Duration
3-6 monthsEntry criteria
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course module:
Digital Marketing Techniques Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand digital marketing tools and techniques
- Assess different applications of digital marketing
- Know how to integrate digital and offline marketing
- Understand approaches to enhancing stakeholder engagement
- Know how to develop a digital marketing plan
- Apply and adapt digital marketing analysis
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.
I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!
Very good quality of teaching - thank you!
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.
All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.
I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.
Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
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