£450.00* + VAT
15 July 2020, £730.00* + VAT
Tutor: Keith Rowland
Managing Brands Elective15 July 2020 - 02 September 2020
Reference ID: CIMDipLonEve0720
13 July 2020, £730.00* + VAT
Tutor: Annie Dawson
Managing Brands Elective13 July 2020 - 02 September 2020
Reference ID: CIMDipCamEve0720
13 June 2020, £765.00* + VAT
Tutor: Annie Dawson
Managing Brands Elective13 June 2020 - 14 June 2020
Reference ID: CIMDipCamWE0620
* Please note: Awarding body membership and/or assessment fees are not included.
This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise.
You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Managing Brands MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand how brands are defined and positioned to add value to organisations
- Assess the elements of brand strategy
- Understand the factors that drive brand identity and success
- Develop a brand plan to deliver the brand strategy
- Apply a range of techniques to manage the resources to deliver the brand plan
- Interpret brand metrics and adapt the brand plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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