£450.00* + VAT
18 July 2020, £730.00* + VAT
The Digital Customer Experience Elective18 July 2020
01 August 2020
Reference ID: CIMDipManSS0720Rev
05 September 2020, £730.00* + VAT
The Digital Customer Experience Elective05 September 2020
19 September 2020
Reference ID: CIMDipBriSS0720
20 June 2020, £730.00* + VAT
Tutor: Mark Connolly
The Digital Customer Experience Elective20 June 2020
01 August 2020
Reference ID: CIMDipEdinSS0620Rev
* Please note: Awarding body membership and/or assessment fees are not included.
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
The Digital Customer Experience MandatoryStudy hours: 170, split into a provided weekly study plan.
- Assess the strategic options for channel selection
- Understand relevant insights into digital customers
- Understand how digital channels are managed effectively in practice
- Define requirements for legal compliance in digital campaigns
- Understand the customer journey
- Develop plans to improve the user experience
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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