£450.00* + VAT
13 July 2020, £730.00* + VAT
The Digital Customer Experience Elective13 July 2020 - 31 August 2020
Reference ID: CIMDipCamEve0420Rev
10 October 2020, £765.00* + VAT
Tutor: Terry Nicklin
The Digital Customer Experience Elective10 October 2020 - 11 October 2020
Reference ID: CIMDipCamWE0420Rev
18 July 2020, £730.00* + VAT
The Digital Customer Experience Elective18 July 2020
01 August 2020
Reference ID: CIMDipManSS0720Rev
05 September 2020, £730.00* + VAT
The Digital Customer Experience Elective05 September 2020
19 September 2020
Reference ID: CIMDipBriSS0720
20 June 2020, £730.00* + VAT
Tutor: Mark Connolly
The Digital Customer Experience Elective20 June 2020
01 August 2020
Reference ID: CIMDipEdinSS0620Rev
* Please note: Awarding body membership and/or assessment fees are not included.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
The Digital Customer Experience MandatoryStudy hours: 170, split into a provided weekly study plan.
- Assess the strategic options for channel selection
- Understand relevant insights into digital customers
- Understand how digital channels are managed effectively in practice
- Define requirements for legal compliance in digital campaigns
- Understand the customer journey
- Develop plans to improve the user experience
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
What our students say
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
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