Level 6

CIM Award in Innovation in Marketing


Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Start at any time with online learning or via our via our face-to-face and virtual classroom dates below..

Online learning

Online Learning

£450.00* + VAT

£450.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.


3-6 months

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience

Course module :

Innovation in Marketing Mandatory

Study hours: 170, split into a weekly study plan.

  • Understand how innovation and disruption are influencing organisational growth
  • Assess the key factors that facilitate innovation in organisations
  • Apply principles of innovation throughout the marketing function
  • Develop a business case for a marketing related innovation
  • Understand the activities required for the implementation of innovative marketing
  • Develop a plan for the communication of innovation

You can view the full syllabus for the module here.

Assessment: Assignment based on an organisation.

What our students say

I wanted to say a big thank you both for helping me pass the course and more importantly (to me!) giving me lots of practical advice that has been invaluable in my job.

Ruth Smyth Marketing Analysis Manager, RSPB

I usually dislike giving glowing feedback as I don’t usually find that it is very constructive, but I can’t fault the course so far; Tony was excellent, as was all of the handout materials, and the organisation of everything at your office has been great (I’ve asked a lot of questions, and no-one has lost their temper with me yet!)


Nicola Adcock Marketer, Woodfines LLP

I have really enjoyed the course and am so glad to have chosen to study with Cambridge Marketing College. Please pass on my thanks to Charles, Neil and Terry who have been a great source of guidance, insight and encouragement.

Phil Brown Marketer, St. Astier

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The study materials and online resources were exceptional, and were one of the main reasons I chose to study with CMC. I particularly enjoyed the podcasts and the anecdotal examples that the lecturers shared. I would definitely encourage any marketers who are thinking about studying for their CIM qualification to consider Cambridge Marketing College.

Kerry Proctor Marketing Campaign Manager, Sage UK

I had my results this week and am thrilled. Thanks so much for all your help with the assignment, I know I would not have done so well without your helpful feedback. As an added bonus my assignment was selected to be used as a specimen answer - I am amazed! Thanks again.

Angie Tiller Marketing Co-ordinator, Time & Frequency Solutions Ltd

The CIM Professional Diploma has been brilliant for my career and future opportunities. As well as making me a more capable and confident marketer, it has served to demonstrate my value at work; even by the half-way point in the Diploma! I think the course and study method was spot on for my circumstances; I was able to give it my all, had some great tutors and actually enjoyed it!

Zoe Neville-Smith Marketing Communications Officer, Saffron Building Society

My experience of the Cambridge Marketing College can be summarised as professional, knowledgeable and supportive. I recently undertook a CIM Level 6 Diploma in Professional Marketing which CMC were outstanding in supporting me alongside full-time work commitments to realise and achieve my potential. All tutors across each module were highly qualified, considerate and engaging; providing great feedback to ensure I achieved my goals.

Matthew Brown Brand Manager, KAO (UK) Limited

As my first time back in the classroom in over 10 years, I did not know quite what to expect at my first CMC Seminar. I was very impressed when I received a link to a webinar giving an overview of the module we would be studying along with the slides to preview. The tutor was very personable, very organised and extremely knowledgeable. He did not 'glide through the slides' but taught the class around the slides and welcomed and encouraged class participation and questions. I would not hesitate to recommend CMC.

Elly Butler Marketing Director, Rafiki Marketing

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

I am glad to inform you that I passed my CIM Level 6 July assessments. It would not have been possible without your support, from my first call to the college to submission of final assignments. I am really thankful for your help and support & I look forward to more learning opportunities in the future. 

Dr Zubair Farooq Marketing Manager, Signum Health

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

I just want to take this opportunity to thank you again for your guidance throughout this module - I was initially overwhelmed but the combination of real life examples, discussion and application of theory has made everything much clearer and very interesting! Your advice has much been appreciated. 

Imogen Varma Professional Diploma, Student

I just wanted to say thanks for all the support you have all given me over the past 2 years. I am jolly pleased I did it and can use the learning in my post. Thanks for your enduring patience and professionalism.

Julian Pratt Communication Manager, Yorkshire Sport Foundation

I am really enjoying the course, I definitely wouldn’t have got this new job if it wasn’t for what I have learnt so far so I am finding it really valuable.

Sophie Fryer Digital Marketing Manager, Bath Spa University

I would also like to take this opportunity to say that to date the quality of information and service provided has been second to none - in fact I would go so far as to say the difference is like night and day between my previous college and Cambridge Marketing College.

Gemma Nicholls Market Researcher, Robertson Group

Very excited to have got a distinction in the final module of my CIM level 6 diploma in Professional Marketing. Many thanks to Cambridge Marketing College and my tutors Charles Nixon, Kiran Kapur & Tony Wilson for helping me achieve this in 10 months on their distance learning course. Now to find my next challenge ...

Mia Church Business Development Manager

I would like to thank you for your great service this year in difficult circumstances and I would definitely look to do more qualifications with Cambridge Marketing College and will have no hesitation in recommending you as a qualification centre. 

Felix Cunningham CIM Diploma, Student

I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.

Oleksii Novakov Market Research Executive, RAC

I recently studied the Level 6 course with David as the tutor. Just a quick word to see how helpful he was in getting me through it. Having not studied seriously for over 20 years I was not relishing the thought of doing it again. David was happy through group video calls to help where necessary, and provided a friendly ear at all times, giving me the confidence to complete the course and get a grade I was very happy with. Hopefully I can now go on and study more courses with CMC. Thank you!

Greg Dufton International Director of Marketing, McGettigan’s Group, Dubai

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Thank you so much for these slides and for all the sessions this term – it has been such a pleasure to attend and I have learnt so much. You are a very interesting and dynamic teacher and I am very grateful for all your work and investment in our class! Many thanks for such a great experience.

Lucy Beauchamp Marketing Assistant, Cambridge Medical Robotics

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