£450.00* + VAT
26 September 2020, £765.00* + VAT
Tutor: Charles Nixon
Innovation in Marketing Mandatory26 September 2020 - 27 September 2020
Reference ID: CIMDipCamWE0620
* Please note: Awarding body membership and/or assessment fees are not included.
This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Innovation in Marketing MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand how innovation and disruption are influencing organisational growth
- Assess the key factors that facilitate innovation in organisations
- Apply principles of innovation throughout the marketing function
- Develop a business case for a marketing related innovation
- Understand the activities required for the implementation of innovative marketing
- Develop a plan for the communication of innovation
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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The course material follows a logical structure and
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After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
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