Level 6

CIM Award in Marketing and Digital Strategy

Revised

Available from mid-September. Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.

Online learning

Online Learning

£450.00* + VAT

£450.00* + VAT

Evening classes

Cambridge, UK

27 April 2020, £730.00* + VAT

27 April 2020
£730.00* + VAT
London, UK

30 September 2020, £730.00* + VAT

30 September 2020
£730.00* + VAT

Executive weekends

Cambridge, UK

22 February 2020, £765.00* + VAT

22 February 2020
£765.00* + VAT

Saturday seminars

Bristol, UK

03 October 2020, £730.00* + VAT

03 October 2020
£730.00* + VAT
Edinburgh, UK

26 September 2020, £730.00* + VAT

26 September 2020
£730.00* + VAT
Manchester, UK

03 October 2020, £730.00* + VAT

03 October 2020
£730.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. Apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Duration

3-6 months

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience

Course module:

Marketing and Digital Strategy Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand how to analyse an organisation’s current and future internal and external environments
  • Interpret relevant information and insights to recommend and inform strategic decision making
  • Develop marketing objectives and strategy to deliver organisational objectives
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
  • Define the resources required to deliver the strategic marketing plan
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement


You can view the full syllabus for the module here.

Assessment: Assignment based on an organisation of your choice.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

Other available awards

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