£420.00* + VAT
Please note: All modules will be taught via virtual classrooms until June 2021.
12 July 2021, £665.00* + VAT
Tutor: Katie Hart
Customer Insights Elective12 July 2021
19 July 2021
26 July 2021
02 August 2021
09 August 2021
16 August 2021
23 August 2021
01 September 2021
Reference ID: CIMCerCamEve0421
* Please note: Awarding body membership and/or assessment fees are not included.
Course overviewCustomer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course module :
Customer Insights MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand the range of customer contexts in which the marketer operates
- Understand the key factors that influence customer behaviour
- Understand the customer experience
- Know how to enhance the customer experience
- Understand the range of research methods and metrics available to monitor customer experiences
- Know how to use and apply research approaches to gain insight and inform decision making
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.
Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.
All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.
I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!
Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Very good quality of teaching - thank you!
I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.
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