Level 4

CIM Award in Customer Insights

Revised

Better understand your customer and how you can enhance the experience they receive. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£420.00* + VAT

£420.00* + VAT

Please note: All modules will be taught via virtual classrooms until June 2021.


Evening classes

Cambridge , UK

12 July 2021, £665.00* + VAT

12 July 2021
£665.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.

Duration

3-6 months

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course module :

Customer Insights Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the range of customer contexts in which the marketer operates
  • Understand the key factors that influence customer behaviour
  • Understand the customer experience
  • Know how to enhance the customer experience
  • Understand the range of research methods and metrics available to monitor customer experiences
  • Know how to use and apply research approaches to gain insight and inform decision making


You can view the full syllabus for the module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist, Peter Bush Communications

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive, Ieso Digital health

All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.

Jessica Thomas Marketing Assistant, Oritor Services Ltd

I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!

Melanie Thomson Certificate, Student

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager, Mullis & Peake LLP

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant, Ascentric

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive, Skyscanner

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