£420.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overviewCustomer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Customer Insights MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand the range of customer contexts in which the marketer operates
- Understand the key factors that influence customer behaviour
- Understand the customer experience
- Know how to enhance the customer experience
- Understand the range of research methods and metrics available to monitor customer experiences
- Know how to use and apply research approaches to gain insight and inform decision making
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
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