Level 4

CIM Award in Planning Campaigns

Revised

Learn about the processes involved in planning a successful marketing campaign from initial analysis to evaluation.

Online learning

Online Learning

£420.00* + VAT

£420.00* + VAT

Evening classes

London, UK

29 January 2020, £665.00* + VAT

29 January 2020
£665.00* + VAT
Cambridge, UK

03 February 2020, £665.00* + VAT

03 February 2020
£665.00* + VAT

Saturday seminars

Edinburgh, UK

01 February 2020, £665.00* + VAT

01 February 2020
£665.00* + VAT
Bristol, UK

25 January 2020, £665.00* + VAT

25 January 2020
£665.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis
  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice
  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation


You can view the full syllabus for the module here.


Duration

3-6 months

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course module:

Planning Campaigns Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis
  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice
  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation


You can view the full syllabus for the module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

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