Level 4

CIM Award in Planning Campaigns

Revised

Learn about the processes involved in planning a successful marketing campaign from initial analysis to evaluation. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£420.00* + VAT

£420.00* + VAT

Please note: All modules will be taught via virtual classrooms in January and February 2021.


Evening classes

Cambridge, UK

01 February 2021, £665.00* + VAT

01 February 2021
£665.00* + VAT
London, UK

03 February 2021, £665.00* + VAT

03 February 2021
£665.00* + VAT

Executive weekends

Cambridge, UK

23 January 2021, £730.00* + VAT

23 January 2021
£730.00* + VAT

Saturday seminars

Manchester, UK

23 January 2021, £665.00* + VAT

23 January 2021
£665.00* + VAT
Bristol, UK

23 January 2021, £665.00* + VAT

23 January 2021
£665.00* + VAT
Edinburgh, UK

23 January 2021, £665.00* + VAT

23 January 2021
£665.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Duration

3-6 months

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course module:

Planning Campaigns Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis
  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice
  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation


You can view the full syllabus for the module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive, Skyscanner

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive, Ieso Digital health

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist, Peter Bush Communications

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant, Ascentric

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.

Jessica Thomas Marketing Assistant, Oritor Services Ltd

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!

Melanie Thomson Certificate, Student

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager, Mullis & Peake LLP

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