Bulgaria
Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Online learning
£420.00* + VAT
Please note: All modules will be taught via virtual classrooms in January and February 2021.
Evening classes
27 September 2021, £665.00* + VAT
29 September 2021, £665.00* + VAT
29 September 2021, £665.00* + VAT
27 September 2021, £665.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Duration
3-6 monthsEntry criteria
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course module:
Applied Marketing Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
You can view the full syllabus for the module here.
Assessment: Multiple choice examination.
What our students say
All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.
Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.
Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.
Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.
I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Very good quality of teaching - thank you!
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