Level 4

CIM Award in Applied Marketing

Revised

Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£420.00* + VAT

£420.00* + VAT

Evening classes

London, UK

30 September 2020, £665.00* + VAT

30 September 2020
£665.00* + VAT
Cambridge, UK

28 September 2020, £665.00* + VAT

28 September 2020
£665.00* + VAT

Executive weekends

Cambridge, UK

10 October 2020, £730.00* + VAT

10 October 2020
£730.00* + VAT

Saturday seminars

Manchester, UK

03 October 2020, £665.00* + VAT

03 October 2020
£665.00* + VAT
Bristol, UK

03 October 2020, £665.00* + VAT

03 October 2020
£665.00* + VAT
Edinburgh, UK

26 September 2020, £665.00* + VAT

26 September 2020
£665.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Duration

3-6 months

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course module:

Applied Marketing Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts
  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information
  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals


You can view the full syllabus for the module here.

Assessment: Multiple choice examination.

What our students say

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.


Dylan Cooper Marketing Assistant Apprentice, The Parts Alliance

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+44 (0)1954 234940 Contact us
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