Level 4

CIM Award in Applied Marketing

Revised

Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£420.00* + VAT

£420.00* + VAT

Please note: All modules will be taught via virtual classrooms until June 2021.


Evening classes

Cambridge , UK

27 September 2021, £665.00* + VAT

27 September 2021
£665.00* + VAT
London , UK

29 September 2021, £665.00* + VAT

29 September 2021
£665.00* + VAT

Executive weekends

Cambridge , UK

09 October 2021, £730.00* + VAT

09 October 2021
£730.00* + VAT

Saturday seminars

Bristol , UK

02 October 2021, £665.00* + VAT

02 October 2021
£665.00* + VAT
Edinburgh , UK

25 September 2021, £665.00* + VAT

25 September 2021
£665.00* + VAT
Manchester , UK

02 October 2021, £665.00* + VAT

02 October 2021
£665.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Duration

3-6 months

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course module :

Applied Marketing Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts
  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information
  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals


You can view the full syllabus for the module here.

Assessment: Multiple choice examination.

What our students say

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!

Melanie Thomson Certificate, Student

All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.

Jessica Thomas Marketing Assistant, Oritor Services Ltd

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive, Skyscanner

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive, Ieso Digital health

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant, Ascentric

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager, Mullis & Peake LLP

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist, Peter Bush Communications

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

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