£420.00* + VAT
Please note: All modules will be taught via virtual classrooms until December 2021.
28 September 2022, £665.00* + VAT
Applied Marketing Mandatory28 September 2022
05 October 2022
12 October 2022
19 October 2022
26 October 2022
02 November 2022
09 November 2022
16 November 2022
Reference ID: CIMCerLonEve0222
26 September 2022, £665.00* + VAT
Applied Marketing Mandatory26 September 2022
03 October 2022
10 October 2022
17 October 2022
24 October 2022
31 October 2022
07 November 2022
14 November 2022
Reference ID: CIMCerCamEve0122
08 October 2022, £730.00* + VAT
Applied Marketing Mandatory08 October 2022 - 09 October 2022
Reference ID: CIMCerCamEW0122
24 September 2022, £665.00* + VAT
Applied Marketing Mandatory24 September 2022
08 October 2022
Reference ID: CIMCerEdiSS0122
01 October 2022, £665.00* + VAT
Applied Marketing Mandatory01 October 2022
15 October 2022
Reference ID: CIMCerBriSS0122
* Please note: Awarding body membership and/or assessment fees are not included.
Explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course module :
Applied Marketing MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
You can view the full syllabus for the module here.
Assessment: Multiple choice examination.
What our students say
I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.
All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.
Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.
I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
I can't fault the team - throughout every point of contact with a member of staff they have always gone above and beyond. I look forward to spending many years learning with them :)
Very good quality of teaching - thank you!
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