Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Online learning
£420.00* + VAT
Evening classes
30 September 2020, £730.00* + VAT
28 September 2020, £665.00* + VAT
Executive weekends
10 October 2020, £730.00* + VAT
Saturday seminars
03 October 2020, £665.00* + VAT
03 October 2020, £665.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Duration
3-6 monthsEntry criteria
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course module:
Applied Marketing Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
You can view the full syllabus for the module here.
Assessment: Multiple choice examination.
What our students say
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
Other available awards
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