Level 3

CIM Award in Communications in Practice

Revised

Understand the kinds of customer you may have and how communications can be used to engage with them. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£310.00* + VAT

£310.00* + VAT

Please note: All modules will be taught via virtual classrooms until December 2021.


Evening classes

Cambridge , UK

31 January 2022, £515.00* + VAT

31 January 2022
£515.00* + VAT
London , UK

02 February 2022, £515.00* + VAT

02 February 2022
£515.00* + VAT

Executive weekends

Cambridge , UK

29 January 2022, £530.00* + VAT

29 January 2022
£530.00* + VAT

Saturday seminars

Edinburgh , UK

29 January 2022, £515.00* + VAT

29 January 2022
£515.00* + VAT
Manchester , UK

29 January 2022, £515.00* + VAT

29 January 2022
£515.00* + VAT
Bristol , UK

29 January 2022, £515.00* + VAT

29 January 2022
£515.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

This module provides an understanding of how communications can be used in practice to engage with customers. On completion of the module, you will have an appreciation of the different customers that an organisation may have and how those customers make buying decisions. You will also have an understanding of the purpose of marketing communications and a knowledge of the range of communications tools available.

Finally, you will know how to prepare an outline customer communications plan and how to measure the plan’s effectiveness.

Duration

3 months

Entry criteria

  • A-Levels (or equivalent)
  • English language proficiency

Course module :

Communications in Practice Mandatory

Study hours: 120, split into a provided weekly study plan.

  • Identify different types of customer
  • Identify how customers make purchasing decisions
  • Outline the purpose of customer communications
  • Understand the range of communications tools
  • Outline the structure and content of a customer communications plan
  • Know how the effectiveness of a communications plan can be measured and evaluated


You can view the full syllabus for the module here.

Assessment: Work based assignment, based on an organisation of your choice.

What our students say

I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.

Giovanna Pierce Technical Officer, BT

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

I PASSED!!!! So so chuffed, I couldn’t have done it without you. Thank you for answering every call and message without delay in the final weeks and days. Plus thank you for your feedback on my draft. This has been a new experience for me and I have learnt so much and I know without your input I wouldn’t have been able to achieve it.


Brenton Williams Foundation Certificate Student, Gilead Sciences, Inc.

All done! Thanks again for the taught sessions and the clear and thorough feedback you provided on the draft assignment. You've been fantastic and I honestly wouldn't hesitate to recommend your classes to anybody. ...Time for a beer!

Richard Woolf Assistant Manager, Chalfont Park Hospitality

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

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