Level 3

CIM Award in Marketing Principles

Revised

This award is available from mid-September 2019. Gain knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour.

Online learning

Online Learning

£310.00* + VAT

£310.00* + VAT

Evening classes

London, UK

30 September 2020, £515.00* + VAT

30 September 2020
£515.00* + VAT

Executive weekends

Cambridge, UK

10 October 2020, £530.00* + VAT

10 October 2020
£530.00* + VAT

Saturday seminars

Bristol, UK

03 October 2020, £515.00* + VAT

03 October 2020
£515.00* + VAT
Manchester, UK

03 October 2020, £515.00* + VAT

03 October 2020
£515.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Duration

3 months

Entry criteria

  • A-Levels (or equivalent)
  • English language proficiency

Course module:

Marketing Principles Mandatory

Study hours: 120, split into a provided weekly study plan.

  • Know the role and function of marketing within organisations 
  • Understand the factors that influence customer behavior
  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment
  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings


You can view the full syllabus for the module here.

Assessment: Multiple-choice question examination.

What our students say

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Other available awards

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