Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Online learning
£400.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.
Duration
6 monthsEntry criteria
- A CIM level 6 qualification,
- OR a business or marketing Bachelor’s or Master’s degree (or equivalent) where a minimum of 50% of the credits come from marketing modules
- AND a range of experience working (normally 3 years) at Senior Marketing Management level that has provided potential candidates with ability to evidence that they can meet the learning outcomes for the CIM Diploma in Professional Marketing if required,
- PLUS IELTS Academic Modules with an overall score of 6.5 (each component pass mark must be 6.0 or above),
- OR Cambridge Certificate of Advanced English grade B or above (achieved within the last 2 years if English is not your first language)
Course module:
Corporate Digital Communications Mandatory
Study hours: 200, split into a provided weekly study plan.- Identify key stakeholders and their influence
- Corporate reputation management and brand equity
- Corporate brand positioning
- Trends and innovation in digital experience
- Integrated channels to support corporate reputation
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
Other available awards
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