Egypt
Germany
India
Netherlands
Russia
South Africa
United Arab Emirates
United Kingdom
Distance learning
£570.00* + VAT
Course overview
This Award will prepare you to undertake a strategic audit of a global organisation, assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations.
Duration
6 monthsEntry criteria
- CIM Professional Diploma in Marketing
- OR CIM Advanced Certificate in Marketing
- OR CIM Digital Diploma in Professional Marketing
- OR a business or marketing Bachelor’s or Master’s degree (or an equivalent qualification) where a minimum of half of the credits come from marketing modules
- AND a range of experience working (normally three years) at Senior Marketing Management level that has provided potential candidates with ability to evidence that they can meet the learning outcomes for the CIM Professional Diploma in marketing if required
- PLUS IELTS Academic Modules with an overall score of 6.5 (each component pass mark must be 6.0 or above)
- OR Cambridge Certificate of Advanced English grade B or above (achieved within the last 2 years if English is not your first language)
Course module:
Global Marketing Decisions Mandatory
Study hours: 200This module will prepare you to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based on a full critical evaluation (including risk and financial assessment) of the various options available.
You will be able to:
- Develop an audit of the external marketing environment
- Develop an audit of the internal marketing environment
- Critically assess strategic marketing options
- Appraise strategic options available to a growing global organisation
- Critically assess and justify strategic marketing decisions, including financial assessment
- Evaluate corporate and reputational risk of strategic marketing decisions
Assessment: A 3 hour examination based on a pre-seen case study. You will be required to do preparatory work on the case study.
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
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