Level 6 CIM Award in Driving Digital Experience

This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.

Distance learning

Distance Learning

£430.00* + VAT

£430.00* + VAT

Executive weekends

Cambridge, UK

24 February 2018, £705.00* + VAT

24 February 2018
£705.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

Customer behaviour has dramatically changed with the digital revolution. This unit provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.

In this course students will learn more about 3 key areas:

  • Customer insights and innovation
  • Digital metrics and analytics
  • The digital user experience


3 - 6 months

Entry criteria

  • CIM Certificate in Professional Marketing, OR,
  • CIM Diploma in Professional Marketing, OR,
  • any Digital Marketing Level 4 qualification, AND
  • two years experience in marketing

Course module:

Driving Digital Experience Mandatory

Study hours: 150

This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience
  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators
  • Illustrate the customer journey
  • Recommend how to improve the user experience

Assessment: Assignment.

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You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.

Oleksii Novakov CIM Diploma Student

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