Level 6 CIM Award in Driving Digital Experience

This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.

Distance learning

Distance Learning

£445.00* + VAT

£445.00* + VAT

Executive weekends

Cambridge, UK

22 February 2020, £705.00* + VAT

22 February 2020
£705.00* + VAT

Saturday seminars

Bristol, UK

05 October 2019, £650.00* + VAT

05 October 2019
£650.00* + VAT
Edinburgh, UK

28 September 2019, £650.00* + VAT

28 September 2019
£650.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

Customer behaviour has dramatically changed with the digital revolution. This unit provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.

In this course students will learn more about 3 key areas:

  • Customer insights and innovation
  • Digital metrics and analytics
  • The digital user experience


3 - 6 months

Entry criteria

  • CIM Certificate in Professional Marketing, OR,
  • CIM Diploma in Professional Marketing, OR,
  • any Digital Marketing Level 4 qualification, AND
  • two years experience in marketing

Course module:

Driving Digital Experience Mandatory

Study hours: 150

This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience
  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators
  • Illustrate the customer journey
  • Recommend how to improve the user experience

Assessment: Assignment.

What our students say

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student Gilead Sciences Inc.

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

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