£445.00* + VAT
23 February 2019, £705.00* + VAT
Tutor: Terry Nicklin
Driving Digital Experience Mandatory23 February 2019 - 24 February 2019
Reference ID: CIMDigDipWE0219
05 October 2019, £650.00* + VAT
Tutor: Neil Wilkins
Driving Digital Experience Mandatory05 October 2019
02 November 2019
Reference ID: CIMDigDipBriSS0119
28 September 2019, £650.00* + VAT
Tutor: Mark Connolly
Driving Digital Experience Mandatory28 September 2019
12 October 2019
Reference ID: CIMDigDipEdinSS0119
Customer behaviour has dramatically changed with the digital revolution. This unit provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.
In this course students will learn more about 3 key areas:
- Customer insights and innovation
- Digital metrics and analytics
- The digital user experience
Duration3 - 6 months
- CIM Certificate in Professional Marketing, OR,
- CIM Diploma in Professional Marketing, OR,
- any Digital Marketing Level 4 qualification, AND
- two years experience in marketing
Driving Digital Experience MandatoryStudy hours: 150
This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.
- Generate relevant insights into digital customers
- Appraise trends and innovation in the digital experience
- Identify and assess digital metrics and analytics
- Deliver methods for reporting digital performance indicators
- Illustrate the customer journey
- Recommend how to improve the user experience
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
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