£430.00* + VAT
24 February 2018, £705.00* + VAT
Driving Digital Experience Mandatory24 February 2018
25 February 2018
Reference ID: CIMDigDip
Customer behaviour has dramatically changed with the digital revolution. This unit provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfill their strategic needs.
In this course students will learn more about 3 key areas:
- Customer insights and innovation
- Digital metrics and analytics
- The digital user experience
Duration3 - 6 months
- CIM Certificate in Professional Marketing, OR,
- CIM Diploma in Professional Marketing, OR,
- any Digital Marketing Level 4 qualification, AND
- two years experience in marketing
Driving Digital Experience MandatoryStudy hours: 150
This module provides insights into the digital customer experience and highlights how you can adapt to this changing market.
- Generate relevant insights into digital customers
- Appraise trends and innovation in the digital experience
- Identify and assess digital metrics and analytics
- Deliver methods for reporting digital performance indicators
- Illustrate the customer journey
- Recommend how to improve the user experience
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.
Other available courses:
We're here to assist!
If you have any questions or would like confidential advice, please do not hesitate to get in touch: